A new report from Ofcom shows that British internet users spend more time on social networking websites than other Europeans, writes Brand Republic. One in four British adults claim to use such sites, and users spend on average 5.3 hours/month using them over 23 visits.
The report also found the UK leading in other areas, including digital TV. 76% of households now have digital television, ahead of the US on 61%.
Britain also has the best value “triple play” packages, with cheaper deals for phone, broadband and digital TV than any of the other countries surveyed.
Ofcom’s report compared the UK to eight other European nations in addition to Japan, Canada and the US.
From Brand Republic: http://www.brandrepublic.com, 12/12/2007
Ofcom – The International Communications Market 2007: http://www.ofcom.org.uk/research/cm/icmr07
A new report from Ofcom shows that British internet users spend more time on social networking websites than other Europeans, writes Brand Republic. One in four British adults claim to use such sites, and users spend on average 5.3 hours/month using them over 23 visits. The report also found the UK leading in other areas, […]