Classified ads migration to web: still mid-way writes Hitwise in their latest US research figures

Apr 2, 2009 | Uncategorized

In a year that will see the print editions of many newspapers fold, you could be forgiven for thinking that the switch to web was complete. Not so. Latest data on the US market shows a massive 84% leap in year on year traffic growth with free-to-post CraigsList now taking a whopping 97 of the […]

In a year that will see the print editions of many newspapers fold, you could be forgiven for thinking that the switch to web was complete. Not so. Latest data on the US market shows a massive 84% leap in year on year traffic growth with free-to-post CraigsList now taking a whopping 97 of the 100 top sites. If audiences are still doubling year on year then the switch from print to web is still in the middle of its tipping point – and that’s in the world’s largest and most web advanced classified market. The real shifts are yet to be felt, which means across Europe the newspaper and magazine industry is yet to see the majority of listings and eyeballs move online. Ouch.
From PaidContent.org: www.PaidContent.org 01/04/2009
Hitwise: www.hitwise.com

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