Dell generates £1.8m through Twitter

Jun 15, 2009 | Uncategorized

Global computer firm Dell has generated sales of over $3m (£1.8m) through its presence on Twitter, writes Revolution. According to the firm, sales have come from Twitter followers clicking directly from tweets to purchase products online. Dell has used Twitter for the last two years and tracks sales which initiate from the microblogging site using […]

Global computer firm Dell has generated sales of over $3m (£1.8m) through its presence on Twitter, writes Revolution. According to the firm, sales have come from Twitter followers clicking directly from tweets to purchase products online. Dell has used Twitter for the last two years and tracks sales which initiate from the microblogging site using its proprietary ecommerce system. Sales from Twitter for the last six months totalled $1m (£600,000).
However, Twitter-led sales currently remain small beer for the computer giant which posted revenues of $12.3bn (£7.5bn) in Q1 2009.
From Revolution: http://www.revolutionmagazine.com, 15/06/2009
Twitter: http://www.twitter.com

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