Facebook accounts for 1 in every 7 pages viewed by UK Internet users, and is now more than twice as big as Google in terms of page views, according to new research. The findings, from Experian Hitwise, reveals Facebook accounted for 14.5% of all UK Internet page views during September 2009. Over the last year, visits were up 86.1%.
Robin Goad, Director of Research for Experian Hitwise in the UK, said: “During September Facebook was the second most visited website in the UK after Google UK (www.google.co.uk), but because users view a much larger number of pages per visit, Facebook is the clear leader in terms of page views.”
“During September, Facebook received more page views than Google UK, eBay UK and YouTube combined,” Goad added.
UK Internet visits to Facebook have increased by 86.1% over the last 12 months
UK Internet visits to Facebook increased by 86.1% between September 2008 and September 2009, and have more than doubled over the last 14 months.
During September, Facebook accounted for almost half (49.2%) of all UK internet visits to a social networking website.
“Although it has fallen somewhat off the media radar in favour of Twitter recently, Facebook remains far and away the most popular social networking website in the UK,” commented Goad. “One significant factor is that the site’s growth in the UK doesn’t yet show any signs of slowing.”
A key measure of success for any social network is average session time; as we have seen with sites such as Friends Reunited and MySpace, when average session times begins to drop off visitor numbers soon follow. Facebook has yet to experience this problem: Hitwise monitoring data shows that its average visit time increased from 19 minutes 59 seconds in September 2008 to 26 minutes 14 seconds during September 2009.”