Google is to launch its “Gone Google” ad campaign globally, promoting its services to audiences in London, Paris, Tokyo, Sydney, and Singapore. Initially launched in the US in August, the campaign promotes the search giant’s growing enterprise business. “Gone Google” refers to the 1.7m businesses that the company claims have embraced its services. The month-long campaign supports its range of Google Apps products for businesses, such as Gmail and Google Docs.
The ads use straplines that aim to convince readers of the superiority of Google’s products, such as “Day 9: Email inbox is full. Grrr!!! Go Google?”, and “Day 15: Attaching documents is so 1990s. Go Google?”.
The ads, created by Google’s in-house creative team, are running in UK newspapers and magazines alongside outdoor ads in London, including digital displays at Paddington, Liverpool Street and Victoria stations.
Digital planning and buying was conducted by media planning firm Essence.