Google is launching a new local ad listings service, letting businesses target nearby customers through Google Search and Maps. Google’s Local Listing Ads is being tested in San Francisco and San Diego and the search giant did not disclose plans to expand the service internationally. The ads will contain only basic information about a business, such as contact info and a link, and will display in regular search results pages as well as Google Maps listings.
The service is designed to work as a simplified version of AdWords targeted at small businesses that could not take the time to set up an AdWords campaign.
The ads will not feature artwork or images, with results also linking to Google’s version of Yelp, Place Pages.
To participate though, businesses need to first be listed and verified in Google’s Local Business Center.
Formal pricing has not been released, but blog Search Engine Land reports that pricing will start at around $20 per month and possibly go as high as $200, with the first month being free.
Pricing may also vary depending on what market a business is in.