Popular music-streaming service Spotify will only accept new accounts from people with official email invites, the company has said. Spotify has reverted to its original ‘invite-only’ policy for creating new accounts due to huge demand for the music-streaming service. Since the launch of its mobile app last week, Spotify has been inundated with requests for new accounts, the company said.
“Due to the huge demand in the UK over the last few days since we launched our mobile service, we are going to have to temporarily reinstate our invite system in the UK,” said Andre Sehr of Spotify.
Spotify still uses the invite-only system in all the other countries it operates in, but dropped it in the UK back in February. People who already have Spotify accounts will be able to use the service as normal, Sehr said.
A Sunday Times report suggested online music streaming site Spotify had been ‘a victim of its own success’, with the Swedish site gaining 2.5 million users since its launch last year, but most of them are seemingly happy to listen free – while hearing occasional adverts – rather than trade up to the £10-a-month no-ads model.
Industry insiders told the Sunday Times that Spotify streamed 700m free songs in July at a cost of around $3m ($6m with overheads), with ad income of only $100,000 for the same month.