Infographic: Why are travel firms slow to take up social media?

Apr 2, 2012 | Uncategorized

While 50% of all top sites have a Facebook plug-in and 43% have a Twitter plug-in, it turns out that only 29% of the Top 100 UK Travel Retail Sites have any social plugin at all. A new infographic from Tagman looks at why travel sites need to invest in social plugins to drive sales. […]

While 50% of all top sites have a Facebook plug-in and 43% have a Twitter plug-in, it turns out that only 29% of the Top 100 UK Travel Retail Sites have any social plugin at all. A new infographic from Tagman looks at why travel sites need to invest in social plugins to drive sales.


With the assistance of Ghostery, which is part of Evidon (which enables consumers and businesses to see, understand and control data online) TagMan put together some data showing that social plug-in adoption among Experian Hitwise Top 100 UK Travel Retail Sites lag far behind adoption among all top sites.
This despite evidence that shoppers are becoming increasingly social, with 58% of online consumers having “followed” a retailer through Facebook, Twitter or a retailer’s blog.
While retail travel sites generally feature less shareable content than publishers, we have to wonder if these sites, whose conversions are so vulnerable to page-load time, are especially wary of the extra load time accompanied with installing social plugins.
Just one second delay in page-load can cause 7% loss in customer conversions.
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Source: www.tagman.com

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