Ireland: offline sales influenced by online ads

May 23, 2008 | Uncategorized

The latest “State of the Net” report by AMAS suggests that Irish consumers are highly influenced by online ads, writes ENN. According to the study 67-87% of visitors to 18 sites tracked went online to research offline purchases. AMAS also said that Ireland is close to reaching the 1m broadband subscriber “tipping point”. The firm […]

The latest “State of the Net” report by AMAS suggests that Irish consumers are highly influenced by online ads, writes ENN. According to the study 67-87% of visitors to 18 sites tracked went online to research offline purchases. AMAS also said that Ireland is close to reaching the 1m broadband subscriber “tipping point”. The firm currently puts Ireland’s broadband population at 900,000 – well above the OECD’s estimate of 767,800 users from the close of 2007.
ENN: http://www.electricnews.net, 23/05/2008
AMAS: www.amas.ie

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