New figures from Nielsen//NetRatings show that Microsoft is the UK’s leading online advertiser so far this year, writes Brand Republic. Out of 16,300 campaigns Microsoft ran 104, followed by Hewlett Packard (75 campaigns) and O2 (67 campaigns). In total the top 20 advertisers accounted for fewer than 7% of all online campaigns. The study follows […]
New figures from Nielsen//NetRatings show that Microsoft is the UK’s leading online advertiser so far this year, writes Brand Republic. Out of 16,300 campaigns Microsoft ran 104, followed by Hewlett Packard (75 campaigns) and O2 (67 campaigns). In total the top 20 advertisers accounted for fewer than 7% of all online campaigns.
The study follows the news that Microsoft has made its biggest ever purchase, buying advertising network aQuantive for around $6bn in the latest example of online ad industry consolidation. Seattle-based aQuantive has about 2,600 employees and owns ad technology firm Atlas in addition to online inventory specialist DRIVEpm (formerly MediaBrokers) and digital ad agency Avenue A | Razorfish.
From Brand Republic http://www.brandrepublic.com, 05/06/2007
Microsoft http://www.microsoft.com,
