Microsoft launches new web analytics service

Nov 1, 2007 | Uncategorized

Microsoft has launched its beta for Project Gatineau its free web analytics service, writes New Media Age. The trial has currently gone live in the US. Unlike other free offerings the service provides demographic data in addition to age and gender segmentation based on users MSN Live IDs. Standard tools such as click tracking, marketing […]

Microsoft has launched its beta for Project Gatineau its free web analytics service, writes New Media Age. The trial has currently gone live in the US. Unlike other free offerings the service provides demographic data in addition to age and gender segmentation based on users MSN Live IDs. Standard tools such as click tracking, marketing campaign reporting and conversion tracking are also included. The service uses technology provided by DeepMetrix, acquired by Microsoft in 2006.
Microsoft recently posted its fastest growth in revenues since 1999. Q3 revenues were up 27% year-on-year to $13.76bn (£6.7bn) with turnover reaching $4.29bn (£2.1bn) (from $3.48bn (£1.7bn) in 2006). The release of both Windows Vista and Halo 3 contributed to the strong results.
Finally, Microsoft also ended weeks of speculation when it piped Google to the post to take a 1.6% £240m (£117) stake in Facebook (valuing Facebook at $15bn (£7.3bn)). The deal will also see Microsoft selling ads for the site as it expands beyond the US.
From New Media Age: http://www.nma.co.uk, 31/10/2007
Microsoft: http://www.microsoft.com

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