Mobile ads appeal to young consumers

Jun 12, 2008 | Uncategorized

Mobile advertising is nearly ten times more effective on 16-24 year-olds than alternative forms of advertising, writes Telecoms.com. The findings were revealed in new research commissioned by mobile ad firm JumpTap. 9% of 16-14 year-olds said that they would probably purchase a product following a mobile advert. Women find the format even more appealing with […]

Mobile advertising is nearly ten times more effective on 16-24 year-olds than alternative forms of advertising, writes Telecoms.com. The findings were revealed in new research commissioned by mobile ad firm JumpTap. 9% of 16-14 year-olds said that they would probably purchase a product following a mobile advert. Women find the format even more appealing with 15% saying they would be likely to make a purchase following a mobile ad. Overall recall rates were also higher with 10% of 16-24 year-olds and 28% of 45-79 year olds saying that they would try to find out more about a brand following a mobile ad.
The figures are echoed by stats from MVNO Blyk, the ad-funded mobile service, which recently announced average ad response rates of 29%.
From Telecoms.com: http://www.telecoms.com, 12/06/2008
Jump Tap: http://www.jumptap.com

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