Facebook is now attracting more than 4 in 5 of the biggest advertisers in the US, showing that social networking advertising is finally taking off. The social networking site said that 83 of the top 100 advertising spenders in the US, as ranked by the research group AdAge, use its site.
These advertisers include Johnson & Johnson, Nike and AT&T, indicating that big brands are no longer concerned that appearing on social networks could align their brand with offensive or inappropriate user-generated content. Some of the world’s biggest brands have already built up impressive followings on Facebook. Starbucks has more than 3.7m fans on its Facebook page, while Coca-Cola has more than 3.5m. Facebook currently has 340m unique monthly visitors worldwide.