MySpace has launched a UK version of MySpace Music in a bid to compete directly with streaming sites like Spotify and Last Fm. The service, already available in the US, Australia and New Zealand, claims it has “the most comprehensive catalogue” on the internet, and will allow users to buy DRM free downloads via a partnership with iTunes. It will offer free streaming access to entire back catalogues of artists on both major and independent labels.
MySpace Music, which has 13 million UK accounts, is known as a platform for up-and-coming bands, having helped laucnhed the careers of The Arctic Monkeys and Lily Allen. Like Spotify, occasional adverts will appear on-screen, but unlike the other free service, the adverts will not interrupt the music which is being streamed.
Kasabian played an intimate gig in London on 2 December to mark the launch of the site, which is run by a subsidiary of News Corporation after its owner was bought out in 2005 for more than £300m. Artists will be able to publish playlists to so fans and friends can see what is influencing them.