New portal offers ad-funded mobile games

May 21, 2008 | Uncategorized

123play.com has launched offering over 40 mobile phone games for free in exchange for receiving mobile ad messages, writes Netimperative. The website has partnered with a number of games firms including THQ Wireless, RealArcade and Vivendi Games Mobile. Users are presented with an ad each time they launch a game on the site. If they […]

123play.com has launched offering over 40 mobile phone games for free in exchange for receiving mobile ad messages, writes Netimperative. The website has partnered with a number of games firms including THQ Wireless, RealArcade and Vivendi Games Mobile. Users are presented with an ad each time they launch a game on the site. If they don’t click the game starts after a few seconds.
29% of users regularly play games on their mobiles according to data from M:Metrics.
Netimperative: http://www.netimperative.com, 21/05/2008
123play.com: http://123play.com

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