News Corp. is joining a new, independent digital publishing consortium in the US, according to a news report. The Financial Times reports that the consortium – which also involves Time Warner’s Time Inc., Conde Nast, Hearst Corp. and Meredith – could be announced this week. The paper reported that the five US publishing giants are set to this week target the e-reader market ‘to wrestle control of its digital future’ from the market leaders Amazon, Apple and Sony.
People familiar with the plan said the group is working on a reading application, a “robust” publishing platform, a digital storefront for consumers and a line-up of “immersive advertising opportunities,” the FT said.
The FT didn’t elaborate on what News Corp’s role will be.
Heart this week announced plans for Skiff, a digital subscription service for magazines and newspapers.