Nokia has purchased ‘certain assets’ of micro-social networking site Plum Networks, as the world’s largest handset maker looks to further expand into the software arena. Initially launching in 2004 as a social bookmarking site, Plum evolved into a ‘micro social network’, letting users to build private networks based on connections that they decide; for example, a family can create a Plum group where their data is visible only to each other. Plum is a privately held company which employed approximately 10 people with main offices in Boston, Massachusetts.
The purchase will complement Nokia’s Social Location services, and the acquired Plum assets will become part of Nokia’s Services unit.
“Plum Groups is a service for those of us that want to share the more private parts of our lives with smaller groups of people we are close to such as family and friends,” explained co-founder Hans Peter Brøndmo in a blog post. “It fills the need for ‘private’ sharing and conversations.”
Vulcan Capital and Levensohn Venture Partners have both invested in Plum. Financial terms remain undisclosed.