Ofcom’s annual Communications Market Report argues that widespread use of mobile internet services in the UK is just around the corner, writes Brand Republic. The report identified four main developments necessary for greater usage:
- 3G usage has become more commonplace as connections reached 7.8m in 2006
- the majority of handsets now have internet capability
- mobile internet charges have fallen
- mobile operators are now able to offer internet services comparable fixed-line counterparts.
Ofcom have also revealed that time spent on mobiles (82bn minutes) accounted for 1/3 of all call minutes in 2006. Daily mobile phone usage averaged 4 minutes (up 58% from 2002). Text messaging rose 20% from 2005-2006 with 12 messages sent per mobile phone per week. A related study from Juniper Research predicts that 1bn people will be using mobile broadband services by 2012. Revenues from such services will reach $400bn during the same period. Demand is expected to come mostly from North America and Western Europe, followed by the Far East and China.
From Brand Republic: http://www.brandrepublic.com, 23/08/2007