Online adspend slows in US

Oct 7, 2008 | Uncategorized

New US figures from the IAB and PwC show that online adspend grew 15% year-on-year in the first half of 2008 to reach $11.5bn, writes ClickZ. Q2 adspend was up 13% year-on-year to $5.7bn but was down 0.3% from Q1 this year. Search revenues were up 24% to $5.1bn or 44% of all online adspend. […]

New US figures from the IAB and PwC show that online adspend grew 15% year-on-year in the first half of 2008 to reach $11.5bn, writes ClickZ. Q2 adspend was up 13% year-on-year to $5.7bn but was down 0.3% from Q1 this year. Search revenues were up 24% to $5.1bn or 44% of all online adspend. Display advertising rose 19% to $3.8bn (33% of all online adspend).


PwC expect that online adspend in the US will total between $22bn and $25bn for the whole year. This estimate is further reinforced by data from eMarketer which has projected online adspend figures of $24.5bn on annual growth of 17.4%.
From ClickZ: http://www.clickz.com, 07/10/2008
IAB US: http://www.iab.net

% of second quarter revenues

Digital Strategy data - percentage of second quarter revenues

Source: IAB US
IAB US: http://www.iab.net

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