Further projections from eMarketer estimate that US advertisers will spend $25.8bn (£12.9bn) online during 2008 – down from their previous forecast of $27.5bn (£13.77bn) made last October. However eMarketer predict that online is still on course to grow 23% from last year to account for 8.8% of all US adspend. Though growth is expected to […]
Further projections from eMarketer estimate that US advertisers will spend $25.8bn (£12.9bn) online during 2008 – down from their previous forecast of $27.5bn (£13.77bn) made last October. However eMarketer predict that online is still on course to grow 23% from last year to account for 8.8% of all US adspend. Though growth is expected to slow, US online advertising is expected to reach $30bn (£15bn) next year, accounting for 10% of all US adspend.
From eMarketer: http://www.emarketer.com, 31/03/2008
