New research from comScore has found that 14.5m people in the UK visited at least one blog in August, writes Netimperative. The figure equates to 41% of the UK’s total internet audience. The top individual blog for the month was Engadget.com (with 243,000 visitors) followed by UnrealityTV.co.uk (225,000 visitors) and Gizmodo.com (with 223,000 visitors). The most popular blogging platform in the UK remains Google-owned Blogger.com (with 9m visitors) followed by WordPress (4.8m) and Six Apart-owned sites (2.7m).
From Netimperative: http://www.netimperative.com, 31/10/2008
A selection of leading blog platforms ranked by total UK unique visitors (000) *
Age 15+ – Home & Work Locations, August 2008
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs