Over 30% of UK adults have listened to the radio online

Dec 10, 2008 | Uncategorized

The third Measurement of Internet Delivered Audio Services from RAJAR has found that 31.7% of UK adults have listened to the radio via the internet. According to the study 16.1m people now claim to have listened to the radio online compared to 14.5m people in May this year. 15m people listen to the radio live […]

The third Measurement of Internet Delivered Audio Services from RAJAR has found that 31.7% of UK adults have listened to the radio via the internet. According to the study 16.1m people now claim to have listened to the radio online compared to 14.5m people in May this year. 15m people listen to the radio live and 13.5 use a Listen Again service. 89% listen at home, with 21% at work and 6% elsewhere.
The study also found that 7.2m people have now downloaded a podcast (from 6m in May), while 4.1m clam to listen to a podcast each week (from 3.7m in May 2008).
RAJAR: http://www.rajar.co.uk, 10/12/2008
Third Measurement of Internet Delivered Audio Services report (PDF)

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