New research from conScore shows that Russia has the fastest growing internet population in Europe, writes Netimperative. Year-on-year Russia’s online audience grew 27% to reach 17.m people in June this year, followed by France (up 21% to 31.5m), Spain (up 15% to 16.2m) and Ireland (up 15% to 1.6m). Europe’s total online population grew 8% to reach 241.8m users.
Penetration rates were highest in the Netherlands with 82% of all over-15 year-olds going online in June, followed by Denmark (77%), Sweden (76%) and Norway (76%).
The UK remains the leading nation for time spent online at 28.5 hours/person, followed by Spain (25.1 hours/person) and the Netherlands (23.4 hours/person).
Growth of European internet audiences ranked by year on year growth rate*
Total unique visitors (000)** age 15+
Home & work locations
June 2008 vs. June 2007
* Rankings based on the 16 individually reportable European countries in comScore World Metrix. European Internet audience figures are comprehensive and include visitation from countries that are not individually reportable.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Source: comScore World Metrix
comScore: http://www.comscore.com
European internet usage overview ranked by penetration of total country population age 15+*
Total unique visitors (000)** age 15+
Home & work locations
June 2008 vs. June 2007
* Rankings based on the 16 individually reportable European countries in comScore World Metrix. European Internet audience figures are comprehensive and include visitation from countries that are not individually reportable.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
*** Geographic population breakdowns supplied by U.S. Census Bureau, 2007.
Source: comScore World Metrix
comScore: http://www.comscore.com
From Netimperative: http://www.netimperative.com, 28/08/2008
comScore: http://www.comscore.com