Ad-funded broadband service Samba has launched in the UK this week, offering Brits free broadband in exchange for ads, provided they sign up for a £5 sim or £25 dongle. Based on a value exchange model, users are required watch a few video advertisements to earn free credit. The service is powered by the Three network.
The company said that for watching just 2.5 minutes of ads per day earns enough data to cover the average consumer’s monthly broadband consumption of 517MB data per month. A battery icon shows how much credit there is.
To use the service, customers have to go to the Samba website, register details and purchase a SIM (and dongle for laptops).
The Samba standard SIM costs £5 including P&P; the Samba Dongle and SIM costs £25 including P&P.
Samba credit can be earned when customers click through to a partner retailer and purchase items. Partners include iTunes and PriceGrabber.
“Samba is the perfect solution for people who need internet data on the go and don’t want to be locked into contracts with monthly charges and additional costs for excess data usage. With Samba you earn the credit watching ads at a time that is convenient for you and then have access when you need it. It also marks an end to that hunt for a coffee shop, pub, hotel or library to get online – with Samba you can be online anytime, anywhere.” comments Ben Atherton, CEO and founder of Samba.
“We want Samba to be a quality product that our customers will enjoy using. We have the best connection and internet speed possible and carry premium ads from brands such as Agent Provocateur, Sims, Volvo, Clinique, Nissan, Paramount Pictures, Xbox Kinect, Pot Noodle and Dell.” continues Atherton.