Tesco Flowers came top of Hitwise’s Flower and Gifts category at the beginning of February (from 8th position in January) as consumers went online in the run-up to Valentine’s Day, writes ENN. Market share of visits to the site increased over 2.5 times in the first half of the month as Tescos promoted Valentine’s Day […]
Tesco Flowers came top of Hitwise’s Flower and Gifts category at the beginning of February (from 8th position in January) as consumers went online in the run-up to Valentine’s Day, writes ENN. Market share of visits to the site increased over 2.5 times in the first half of the month as Tescos promoted Valentine’s Day bouquets of a dozen roses for £15.97 (including courier delivery). Overall traffic to Flowers and Gifts sites grew 25% in the first two weeks of February.
From ENN: http://www.electricnews.net, 13/02/2007
Tesco Flowers: http://direct.tesco.com/flowers
