Digital marketing firm TradeDoubler is rebranding The Search Works as TD Search in the UK and France, as it looks towards integrating its online operations across Europe. The change, effective immediately, brings the search marketing agency in line with the rest of TradeDoubler’s TD Search businesses across Europe. The rebranding is the final step in the integration of The Search Works into The TradeDoubler Group, following the acquisition in July 2007.
In 2010, TradeDoubler will announce a number of developments, including the launch of its single platform to manage holistic digital marketing programmes across the major online disciplines in search, display and affiliate.
The single platform will deliver more informed budget allocation, more effective campaigns and even stronger results for customers.
“Integrating the IP, sales teams, and technical expertise from one of the world’s biggest search engine optimisation companies with one of the industry’s largest online marketing companies creates a powerful solution for complex, cross-border, multi-lingual search campaigns that can be coordinated through a single point of contact,” said Simon Burgess, UK Managing Director for TradeDoubler.
“TD Search has already seen great traction with notable new international search campaigns for customers such as Avis, VisitBritain and Octopus Travel in recent months. The rebranding to TD Search in the UK and France is the next step in executing against our strategy for pan-European expansion, unified product development and further internationalisation.”
TradeDoubler’s portfolio of digital expertise now spans search, display, affiliate and technology with its TD Search, TD Campaigns, TD Affiliate, TD Searchware and TD Integral businesses.
The rebranding in the UK and France is a continuation of the rebranding process that began at the beginning of 2009. There are no changes to customer service or account management, other than logo and name changes at all points of contact.
TradeDoubler reaches 19 countries worldwide and delivers 32 billion impressions per month, reaching 149 million unique users and generating 10 million leads every month. The Group said it has access to more than 76% of the European online audience through its publisher networks, which comprise more than 128,000 active website publishers and in excess of 1,800 advertisers.