Third of youth market ‘won’t pay for online content’

Aug 7, 2009 | Uncategorized

One third of Europeans aged 16 to 24 have no intention of paying for online content such as video and music – more than twice the average for the EU as a whole, according to The European Commission’s Digital Competitiveness report. Only 4.8 percent of the 16-24 age bracket have bought audiovisual content in the […]

One third of Europeans aged 16 to 24 have no intention of paying for online content such as video and music – more than twice the average for the EU as a whole, according to The European Commission’s Digital Competitiveness report. Only 4.8 percent of the 16-24 age bracket have bought audiovisual content in the past three months. 9.8 percent of all Europeans have done so.


More than 20 percent of all respondents admitted better quality content, lower prices and more choice would encourage them to pay for content.Nearly half (48.8 percent) of all respondents said nothing would change their minds and convince them to pay. Just 15 percent said more convenient payments systems were a factor in them not paying. The report also found that 56% of Europeans now regularly use the internet, 80% of them via a high-speed connection (compared to only one third in 2004), making Europe the world leader in broadband internet.
07/08/2009

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