Top 10 web brands grab 45% of all time spent online in UK

May 13, 2009 | Uncategorized

Nielsen Online’s latest research into online traffic has found that the UK’s top ten web brands accounted for 45% of all browsing activity in April. In addition, leading brands are continuing to grow their share: last year the top ten accounted for less that 42% of all browsing. In contrast the other 7,625 brands tracked […]

Nielsen Online’s latest research into online traffic has found that the UK’s top ten web brands accounted for 45% of all browsing activity in April. In addition, leading brands are continuing to grow their share: last year the top ten accounted for less that 42% of all browsing. In contrast the other 7,625 brands tracked by Nielsen Online receive just 55% of all time spent online in the UK.
Facebook saw the most growth in the past year: its share of time spent online grew 5.6% as total time spent on the site rose 258% (reaching 6,160m minutes in April).
In total the average Brit spent 22 hours 20 minutes online in April, a 34 % year-on-year increase (from 16 hours 36 minutes).
Nielsen Online: http://www.nielsen-online.com, 13/05/2009

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