65% of all mobile phone ad requests in Western Europe come from the UK, writes Netimperative. The research from AdMob show that it served 196,323,883 ad requests in the UK during May, equivalent to 65.1% of the total Western European figure. Spain showed the greatest increase with growth of 270% from September 2007, followed by Italy (up 210%).
In total AdMob’s network impressions grew 16.9% and the firm now serves 100m impressions per day. 22.4% of impressions came from smartphones.
Netimperative: http://www.netimperative.com, 20/06/2008
Mobile advertising requests by country: Europe
65% of mobile phone ad requests in Western Europe come from the UK, June 2008