Online adspend in the UK grew 38% last year to reach £2.813bn – an annual increase of £797m. The figures, from the latest PricewaterhouseCoopers/IAB study, saw online spend break £750m in a single quarter. Search advertising grew £345m to reach £1.6bn (57.6% of the total), display advertising rose 31% to 592m, while classified advertising was up 54% reaching £585.3m. The study confirms the UK’s position as the largest online advertising market in Europe with over 15% of all British advertising now online.
IAB UK: http://www.iabuk.net, 07/04/2008
Read Digital’s commentary and analysis of the latest IAB UK / PricewaterhouseCoopers market study »
Profiling the world’s leading digital ad economy
The switch to online advertising has not slowed down in Europe’s largest digital media market. Online ad budgets continued to grow around 40% year-on-year, with the internet overtaking press classifieds for the first time and on course to overtake television in 2009. The sector now accounts for almost 16% of advertising spend and has risen by £2bn in three years. This Digital Insight Report draws upon data from the census of media owners managed by PricewaterhouseCoopers for the IAB, and provides our commentary on the market, both today and over the next three years.