UK online adspend keeps rising as total ad market drops

Oct 7, 2008 | Uncategorized

The latest IAB/PwC figures show that online advertising in the UK grew 21% year-on-year in the first half of 2008 to reach £1.7bn as the total ad market fell 0.7% to £9bn. Online took 18.7% of UK adspend, behind total press display (19.3%) and TV (21.7%). Search advertising led the growth increasing 28% to account […]

The latest IAB/PwC figures show that online advertising in the UK grew 21% year-on-year in the first half of 2008 to reach £1.7bn as the total ad market fell 0.7% to £9bn. Online took 18.7% of UK adspend, behind total press display (19.3%) and TV (21.7%). Search advertising led the growth increasing 28% to account for 58.3% of all online adspend. Display was up 16.3%, while online classifieds grew 30.2%.
Overall, growth rates were down on the first half of 2007 when they reached 41.3% on online adspend of £1.3bn. Guy Phillipson, IAB UK’s Chief Executive Officer said: “Online is not immune from the economic downturn, but while other sectors see falls in expenditure the internet is still experiencing an incredible increase and is propping up the entire advertising market.”
IAB UK: http://www.iabuk.net, 07/10/2008

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