UK Twitter traffic up 22-fold in 12 months

Jun 24, 2009 | Uncategorized

New research from Hitwise has found that traffic to Twitter has increased 22-fold in the last year. According to the research, Twitter was the UK’s 38th most-visited website in May this year and the 5th most-visited social network. In contrast the site only ranked 969th place a year ago in May 2008. 93% of Twitter’s […]

New research from Hitwise has found that traffic to Twitter has increased 22-fold in the last year. According to the research, Twitter was the UK’s 38th most-visited website in May this year and the 5th most-visited social network. In contrast the site only ranked 969th place a year ago in May 2008. 93% of Twitter’s growth dates from 2009 as media coverage and increasing numbers of high profile celebrity users have raised public awareness and driven online registrations.
Hitwise have also discovered that Twitter is now the UK’s 30th biggest source of traffic for other websites, responsible on average for 1 in every 350 site visits. 55.9% of downstream traffic from Twitter goes to other content-driven media websites including newspapers, blogs, other social networks and news and entertainment sites. In particular, Twitter is now the 27th biggest source of traffic to websites tracked by Hitwise in the “News and Media – Print” category. Twitter is less-successful in motivation shoppers however with only 9.5% of the site’s traffic going on to visit online retailers.
The Twitter effect can be tremendous though: online picture site Twitpic is now the third most popular photo website in the UK after Flickr and Photobucket as a direct consequence of receiving 1 in every 13 downstream UK visits from Twitter.
From Hitwise: http://www.hitwise.co.uk, 24/06/2009
Twitter: http://www.twitter.com

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