Although not strictly a marketing campaign, this comic skit featuring Will Ferrell highlights how Twitter has bridged the gap between celebrities and the general public, as the micro-blogging platform turns 6 this month. Twitter turned six years old this week, and to honor the milestone US talk show host Jimmy Kimmel asked celebrities to read actual, occasionally hateful tweets written to or about them.
Watch the video in full below (Warning: Language used is not safe for work).
Kristen Bell, Jason Bateman, Anna Faris, Louis CK and Will Ferrell are among the famous faces to be hit with a cold dose of mean Internet reality.
Celebrities often get follower numbers than brands can only dream of, and the power of a retweet from a high-profile person is not to be underestimated for brands and individuals alike.
The power of Twitter for celebrities is extending far beyond building a reach for their own work, into supporting other businesses in return for financial reward (though this isn’t always the case).
The power of celebrity endorsement on Twitter is unique, because it shows that influence in social media isn’t just about numbers. Celebrity influence extends outside of Twitter itself. They bring a following that’s loyal to them outside of Twitter alone. Influence is in the hands of the person, not just their Twitter account. However, as this video demonstrates, with great influence comes greater abuse!