Latest moves from the Federal Trade Commission in the US suggest the long awaited change in culture for social marketing online is near to arrival writes the Financial Times. But interesting that this looks set to target models where there is payment in cash or kind to people who recommend. Some consumer groups will want […]
Latest moves from the Federal Trade Commission in the US suggest the long awaited change in culture for social marketing online is near to arrival writes the Financial Times. But interesting that this looks set to target models where there is payment in cash or kind to people who recommend. Some consumer groups will want much more, but maybe the model reflects a fair compromise – after all, isn’t this simply a web centric distinction between advertising and editorial.
From the Financial Times: www.ft.com 02/04/2009
