Virgin Media on-demand usage soars

Feb 12, 2009 | Uncategorized

Virgin Media TV subscribers made 516m viewing requests in 2008, including almost 100m views for the BBC’s iPlayer service, writes The Guardian. Virgin’s on-demand service is now used by 52% of the firm’s 3.5m subscribers – up from 47% in 2007. The service provided 56m views in December 2008 alone (up from 33m in Q4 […]

Virgin Media TV subscribers made 516m viewing requests in 2008, including almost 100m views for the BBC’s iPlayer service, writes The Guardian. Virgin’s on-demand service is now used by 52% of the firm’s 3.5m subscribers – up from 47% in 2007. The service provided 56m views in December 2008 alone (up from 33m in Q4 2007). The average number of monthly video views per user has also increased, from 23 to 30 year-on-year.
Virgin Media’s platform now accounts for roughly one third of all iPlayer views, though the on-demand film service provided by FilmFlex is also proving successful. On-demand film requests, including Iron Man and Indiana Jones, led to a 10% usage rise in December. FilmFlex has racked up 35m sales since launch and offers more on-demand premieres than any other European service.
The Guardian: http://www.guardian.co.uk, 12/02/2009
Virgin Media: http://www.virginmedia.com

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