Mobile network Vodafone has launched a mobile web store that will let its customers download a range of applications and web-based services to use on their phone. Vodafone 360 will include a cloud-based address book, full-track music downloads, app store, and integration with social communities such as Facebook and Twitter. The service will be in direct competition with Apple’s App Store, Google’s Android Market and Nokia’s recently launched Ovi store.
Vodafone 360 will be available across a variety of handsets including two new phones from Samsung: the H1 and the M1. The first two Vodafone 360 devices will run the LiMo operating system.
“Vodafone 360 is the first service of its kind to offer customers the benefits of a truly integrated mobile internet experience that gathers all their contacts and content, all around them, in one place,” said Pieter Knook, Director of Internet Services at Vodafone Group.
“The beauty of Vodafone 360 is that all the services work together and they are easy to use. Vodafone 360 enables customers’ digital lives. Customers can stay in touch and share experiences through social networks, instant messaging, email, apps, maps, music and buying digital content on their mobile bill, with the personalised address book at its heart.”