Mobile network operator Vodafone has launched a service that lets users share photos and videos of music events on MySpace. The “Vodafone Music Reporter” interactive profile, hosted on MySpace, builds on the 2007 launch of MySpace on Vodafone mobile internet. Vodafone will use the profile to share its existing music initiatives, including summer festivals such as Music Unlimited Cologne in Germany and Vodafone TBAs in the UK.
The “Vodafone Music Reporter” profile will also feature user generated content to help create communities for music fans initially in Germany, Spain and the UK with Italy to follow in the next few days.
Members of the “Vodafone Music Reporter” community will be able to interact with their fellow users through a blog featuring regular updates on Vodafone Music Unlimited activities.
All fans in the above mentioned countries will be able to enter a competition to demonstrate their reporting skills across the Vodafone Music Unlimited events this summer and win the chance to become part of an MTV show episode online and on mobile.
“We have a tremendous heritage in understanding what our customers want in terms of music and how our music partnerships enhance the customer experience even further,” says David Wheldon, Global Brand Director at Vodafone. “Vodafone Music Reporter” reaches music fans in a way that reflects the latest trends of how music is experienced in the social networking space. It allows music fans to interact, showcase their skills and become a part of a unique Vodafone music community.”
Nick Reid, Head of UK Sales at MySpace, comments: “Vodafone is tapping into the creative audience on MySpace to really bring its proposition to life and provide a platform for users to showcase their talent within a multi-territory community. It’s a perfect fit for Vodafone and highlights the possibilities available to advertisers on MySpace.”