Yahoo! has posted Q1 revenues of $1.35bn (£681m), beating analyst expectations, writes the Financial Times. Income reached $542.2m (£271.5m) in total against $142.4m (£72m) in Q1 2007. However profits were boosted by a one-off gain of $401m (£202m) from the IPO of Chinese firm Alibaba.com.
It’s been a busy month for Yahoo! which is still fighting off Microsoft’s takeover bid:
- At the start of April Yahoo! joined forces with Google in a two-week trial during which contextualised Google-served AdSense ads were displayed next to 3% of Yahoo! search results in the US. The two firms are now said to be close to finalising a permanent deal which some commentators predict could raise Yahoo’s! cash flow by $1bn and operating profits by $500m (£250m) a year.(Brand Republic)
- Yahoo! subsequently announced its new online ad management platform AMP, which has been designed to simplify the process behind creating, buying and selling ads. The system will allow advertisers to buy ads across search, display, local, mobile and video inventory over hundreds of publisher websites from a single interface and will begin roll-out during Q3.(Netimperative)
- Following this, Yahoo! revealed it was buying Tensa Kft, better known as analytics provider IndexTools.Click Z)
- inally, Yahoo!-owned Flickr launched video-sharing for the first time. .The Telegraph)
- Rumours also abound that Yahoo! is in talks with Time Warner to merge with AOL’s internet assets. The unconfirmed deal would leave Time Warner with a 20% stake in the combined firm. Analysts however remain convinced that Microsoft is likely to win its bid, especially now that News Corp. may join its side to create a three-way merger. Reuters)