Yahoo! opens up in radical strategy leap

Jul 11, 2008 | Uncategorized

We’re really interested in the latest developments at Yahoo. The decision to open up its search technology to let users create their own engines feels like a classic long tail strategy and one that could step-change the firm’s search volumes. The Build your Own Search Service (BOSS) lets any webmaster create search tools that deliver […]

We’re really interested in the latest developments at Yahoo. The decision to open up its search technology to let users create their own engines feels like a classic long tail strategy and one that could step-change the firm’s search volumes. The Build your Own Search Service (BOSS) lets any webmaster create search tools that deliver a customized interface and results pages for the individual site (rather like the one we have here on Digital’s sites). Yahoo have stressed that this is also about social media and the importance of getting at data from within the consumer generated content sector. More on Netimperative, but much more to come from Yahoo…
From Netimperative: http://www.netimperative.com, 11/07/2008
Yahoo! UK: http://uk.yahoo.com

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