Yahoo! partners with Google to avoid shotgun wedding to Microsoft

Jun 18, 2008 | Uncategorized

The long-running acquisition talks between Yahoo! and Microsoft have finally come to an end following Yahoo’s decision to work with Google, writes The Telegraph. The deal builds on the firms’ recent ad partnership and will see Yahoo! displaying Google ads next to its search results in the US and Canada from this September. The firms […]

The long-running acquisition talks between Yahoo! and Microsoft have finally come to an end following Yahoo’s decision to work with Google, writes The Telegraph. The deal builds on the firms’ recent ad partnership and will see Yahoo! displaying Google ads next to its search results in the US and Canada from this September. The firms also intend to make their instant messaging tools compatible. Analysts expect Yahoo! to gain up to $800m in additional annual revenues from the deal.
Google has had other reasons to be happy this month with news that year-on-year traffic to the site was up 12% in the UK in May. According to Hitwise, the search giant received 87% of UK searches during the month compared to 68% of US searches.
The firm has also made some changes to its ad business, integrating its Google Analytics and Google TV Ads services. The new system will allow marketers to track the impact of TV ads on website traffic by analysing the scheduling of TV ads against subsequent impressions and CPM. In addition it can provide region-specific reports to track web traffic from localised TV campaigns with data being updated throughout the day.
Google has also launched a beta version of its latest tool Ad Planner. The service helps advertisers to track which websites their target audiences are visiting, helping them to target their campaigns more precisely.
The Telegraph: http://www.telegraph.co.uk, 13/06/2008
Google Ad Planner: https://www.google.com/adplanner

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