Yahoo! scores better click-through rates

Mar 27, 2007 | Uncategorized

Yahoo!’s new search ranking model has increased the number of click-throughs from sponsored search results according to new data from comScore, writes Netimperitive. Sponsored search click-throughs rose 5% in the first week and 9% in the second week following the launch of Yahoo!’s new model. The new ranking model is one of the elements of […]

Yahoo!’s new search ranking model has increased the number of click-throughs from sponsored search results according to new data from comScore, writes Netimperitive. Sponsored search click-throughs rose 5% in the first week and 9% in the second week following the launch of Yahoo!’s new model. The new ranking model is one of the elements of Yahoo!’s new ‘Project Panama’ search advertising system which takes into account the click-rate of online ads when determining which ads to run alongside search results.
Yahoo! has also announced the launch of its new Yahoo Mobile Ad Network which will enable marketers to place ads on the mobile sites of third-party publishers. Yahoo! intends to deliver text, display and video ads for mobile sites within the next few months. Yahoo! is aggresively moving into the mobile domain and has also announced the launch of three new mobile services: Yahoo Mobile Content Engine, Mobile Media Directory and Mobile Site Submit.
From Netimperitive: http://www.netimperative.com, 27/03/2007
Yahoo! UK: http://uk.yahoo.com

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