Google-owned video site YouTube has placed its first ads on the site, writes ENN. The ads will only run on the most popular content provided by YouTube partners, with revenues being split between them. The ads themselves take the form of semi-transparent overlays which run over the bottom fifth of the video screen. The ads […]
Google-owned video site YouTube has placed its first ads on the site, writes ENN. The ads will only run on the most popular content provided by YouTube partners, with revenues being split between them. The ads themselves take the form of semi-transparent overlays which run over the bottom fifth of the video screen. The ads start roughly 15 seconds into a clip and disappear if they are not clicked on after 10 seconds. If a user clicks on the ad the main video is temporarily paused while the overlay plays on top. YouTube developed the format after research suggested that most users would not accept pre-roll ads directly built into the clips. YouTube currently has around 130m subscribers and partners now include the BBC, Warner Music and Chelsea Football Club.
From ENN: http://www.electricnews.net, 22/08/2007
YouTube: http://www.youtube.com
