YouTube and Channel 4 are reportedly about to strike a deal to stream the broadcaster’s content and advertising in full on the video sharing site. The Telegraph reports that the Google-owned site and Channel 4 have been in talks for at least the last six months and a contract is expected to be signed imminently. The deal will see the majority of Channel 4 content, such as Skins, will be made available in full on YouTube for a 30-day catch up period, when the deal is signed.
The Telegraph understands that Channel 4 has negotiated the right to sell its own advertising around its content on YouTube and share the revenue with the Google -owned site.
A senior television source close to Channel 4 told the Telegraph: “It was key for Channel 4 to be able to sell the advertising around its own inventory so it could extract maximum value from the deal and retain commercial control over its own property.
“When the Channel 4 content formally appears on YouTube, it will be branded exactly the same way as it is on the Channel 4 website. It will be a fully Channel 4 branded space and look as if someone has picked up 4 on Demand (Channel 4’s online catch up service) and put it on YouTube.”
The Channel 4 service on YouTube is expected to offer users a 30-day catch up window, as it already does via 4 on Demand, with the same amount of content.
The partnership would mark the first full content deal between YouTube and a British broadcaster. YouTube has previously signed similar full-length deals in the US.
Both Channel 4 and YouTube have declined to comment on the report.
Read the Telegraph report here