Facebook has rolled out its new look ‘Timeline’ profiles to brands, with Manchester United, Red Bull, Dove and Burberry signing up as the initial partners. The new look Facebook Pages service has been designed as a “mission control for businesses”, according to the company.
Facebook Pages provide a platform on the social network for businesses, public figures, organisations and charities to connect with their communities, telling their story with dynamic content and engaging images.
The new layout allows users to share their entire life history in one scrollable page.
British fashion house Burberry’s ‘Timeline’ now includes milestones from the company’s founding in 1856 through to live streams of its latest fashion shows.
Manchester United’s page is published in 18 languages and more than 300 new pieces of content have been added to allow fans to scroll through its 134-year history.
Dove’s new Facebook Page dates back to its foundation in 1957, and includes the firm’s Campaign for Real Beauty featuring real women in 2004, and the launch of the Dove Self Esteem Fund in 2006.
Facebook’s founder Mark Zuckerberg earlier said that Timeline allows users a much more visually impactful profile and the ability to share the story of their whole lives.
“Millions of people curate stories of their lives on Facebook every day and have no way to share them once they fall off your profile page…we have been working on ‘timeline’ all year…it’s the story of your life and completely new way to express yourself,” he had said.
The new layout will soon become compulsory for the site’s 850 million members
Discussing the new design, Manchester United’s commercial director Richard Arnold said: “Manchester United has 134 years of history and being able to record those emotive and memorable moments is important to us.
“The Facebook Page enables the club to showcase its history in an engaging way and deepens the direct connection with our family of fans.
“We hope that our supporters will enjoy the experience of being able to look back over time to relive momentous Manchester United events and their interactions with the club.”
Read the official Facebook announcement here.