Unilever is letting the public pitch creative for its next Peperami ad campaign, dropping its agency in the process. The firm is offering $10,000 for the best idea submitted to the website Idea Bounty. The winning creative will be used for the next TV and print campaign featuring the brand’s Animal character. Noam Buchalter, marketing manager at Peperami, said: “We believe Peperami is a brand that deserves radical creative solutions and are confident taking our brief out to thousands rather than a small team of creatives will provide us with the best possible idea and take our advertising to the next level.”
“We are extremely thankful to Lowe for the brilliant work they achieved over the last two decades and are looking forward to seeing the ideas to take Lowe’s legacy forward into the next era of Animal,” Buchalter added.
Aspiring Peperami creatives can enter by registering at ideabounty.com and downloading the brief from 28 August 2009. The closing date for all entries is 23 October 2009. Winners will be announced four weeks later, at which stage specialist agency Smartworks will work with the winner to produce the ad.