FMCG giant Unilever has launched a Facebook page to engage directly its consumers and get instant feedback on initiatives with key brands such as Walls, PG Tips and Persil. Participants will be rewarded through exclusive access to new products, money-off vouchers and invitations to Unilever VIP events.
The first initiatives consumers will be involved in include seeing a “sneak preview” of Carte D’Or’s new packaging, writing reviews for the Domestos new Toilet System range, and giving feedback on the new Surf TV ad.
The Unilever VIP programme invites consumers to offer personal opinions on new brand initiatives.
In return, consumers will receive previews of advertising, branding, packaging and promotions.
The Facebook page covers 11 Unilever brands including Walls, PG Tips, Persil and Surf.
Consumers can become VIP members by signing up to the page dedicated page here.
Unilever will drive awareness around the initiative through emails to its consumer database and adverts on Facebook.