OPPO launches pop-up screening event for Wimbledon

Jul 1, 2021 | Content marketing

OPPO launches pop-up screening event for Wimbledon
Smart device brand OPPO is the Championships at Wimbledon, for the third time. With an interactive viewing experience on London’s Southbank.

Following more than a year of lockdowns and social distancing measures, OPPO will bring fans closer to the tennis by hosting a series of tennis-themed pop-ups during the tournament that everyone based in the square-mile city can enjoy.

At the AELTC, OPPO will be hosting an immersive, slow motion studio experience, offering Wimbledon attendees, across all thirteen days, the chance to create their own winning tennis moment. – all footage will be captured on the flagship Find X3 Pro in one billion colours via dual primary 50MP lenses. Post filming, the FHD resolution video will be edited in real time and sent to the participant to share and keep as a unforgettable personalised memento of their time at the iconic tournament.

Tennis fans can also enjoy all the action on the big screen in central London, with OPPO hosting its own Henman Hill pop-up at The Scoop, overlooking Tower Bridge. For three dedicated days of the Championship, guests can relax in the sunshine with OPPO taking over the amphitheatre space from 1st -3rd July. 200 spectators per day can sign up for free to watch the tennis unfold in OPPO’s dedicated seating area, with a complimentary drink or two, and will also be in with a chance to win tickets to SW19 for the second week of the tournament.

The public can make a difference and play with heart by taking part in OPPO’s photo initiative at The Scoop – for every tennis themed photo taken in the booths, OPPO will donate £1 to sports charity StreetGames, to fund urban tennis clubs in London for young people.

Kevin Cho, General Manager, OPPO UK, said: “From the fierce contest between Federer and Djokovic, through to strawberries and cream on court, we want to offer all tennis fans a piece of the action this summer. Wimbledon is one of the most prestigious sporting and cultural events in the UK and after a hiatus last year, we’re delighted to be supporting the Championships and have a few aces up our sleeves to bring this to life. From our innovative slow-motion studio to our outdoor viewing event, this is a great chance to showcase our ambitions and commitment to UK customers.

“What’s more, we feel strongly that all young people deserve an opportunity to fall in love with the sport; which is why we’ve chosen to donate to StreetGames and fund tennis lessons in urban areas. Now is a key time to look forward to what’s ahead and embrace the beautiful game of tennis.”

Mick Desmond, AELTC Commercial & Media Director at The Championships at Wimbledon, said:
“We are delighted to welcome back OPPO to the family of Official Partners of the Championships. Together, we hope to bring sport to as many fans as possible after what’s been a difficult year – and want to make this tournament extra special. We value this partnership with OPPO immensely; like Wimbledon, it is pushing the boundaries all the time and seeing what’s possible. We’re excited to see the great tennis on display and hope that this year will be one to remember.”

James Gregory, London and SE Director, StreetGames, said: “We’re delighted that OPPO has chosen us as its charity of choice for donations as part of its Wimbledon campaign. Sport has incredible power to transform young lives, but for too many young people access to sport and physical fitness is a real challenge. By giving every young person the chance to get involved in sport and physical activity we can help bring communities together and ensure that all young people can get the support and opportunities they deserve.”

Hot off the heels of its Roland Garros tennis tournament sponsorship this year, and as part of OPPO’s growing commitment to UK and European customers, the Wimbledon sponsorship is part of OPPO’s wider ambitions to partner with high-profile sporting and cultural events in Britain and beyond.

www.streetgames.org

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