Jul 13, 2021 | Ad tech, Australia and New Zealand, Brazil, China, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, France, Germany, Latin America, Marketing transformation, Mobile, Online advertising, Online video, Russia, Search Engine Optimization, South Africa, UK, USA
Global advertising spend is on course for 12.6% growth this year to reach $665bn, an upgrade from 6.7% initially projected, as the global ad market rebounds strongly from the COVID-19 downturn of last year, according to new research.
Nov 6, 2020 | Ad tech, China, Regulation
The much- hyped listing of Ant Group, a financial technology firm founded by Alibaba’s Jack Ma, has been suspended by the Chinese government citing “major issues”.
Oct 16, 2020 | China, Content marketing, CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising
The 100 most valuable Chinese brands gained 12% in value this year, with Alibaba holding number one position with a rise of 9% to $153bn, while Moutai rose two places to number three, according to new data.
Aug 3, 2020 | China, Online advertising, Social, USA
Microsoft is reportedly in talks to buy controversial video sharing app TikTok, as US president Donald Trump threatens to ban the platform in the US.
Jun 16, 2020 | China, Russia, Social, Twitter marketing
Social media companies are pulling more of the tens of thousands of the foreign propaganda accounts notorious in interfering in elections around the world.
Mar 24, 2020 | Ad tech, Australia and New Zealand, Brazil, China, Content marketing, France, Germany, India, Online advertising, Paid search, Peru, South Africa, UK, USA
As more countries across the world impose lockdown restrictions to fight the spread on the Coronavirus, how is consumer sentiment towards brands and advertising changing? New research from Global Web Index looks at key markets across the world to uncover why people expect brands to help more and advertise less.
Mar 20, 2020 | Ad tech, China, Clothing, Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, France, Germany, Healthcare, Instagram, Marketing transformation, Motoring, Online advertising, Online video, Paid search, Search Engine Optimization, Social media, UK, USA, WhatsApp
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
Mar 18, 2020 | China, E-commerce and E-retailing
Ikea has started selling its products on Alibaba’s Chinese e-commerce platform Tmall, as the furniture retail giant looks to expand in Asia online.
Mar 17, 2020 | Ad tech, China, Online advertising
Just months after the first case was reported, it is already clear that COVID-19 is having a negative impact on ad spending in China, with forecasts for total media ad spending cut by 6.2%, according to a new report.
Feb 24, 2020 | China, Email marketing, Germany, USA
Even though we get less spam, such emails are still a major threat to internet users. Spam often contains not only commercial information but also links that lead to phishing or malware sites. And spamming techniques keep constantly evolving.
Feb 18, 2020 | China, E-commerce and E-retailing
Chinese ecommerce giant Alibaba Group has unveiled measures to help small and medium-sized enterprises in China affected by the coronavirus outbreak.
Feb 17, 2020 | Brazil, China, E-commerce and E-retailing, India, Latin America, Mobile
Global app install ad spend is set to reach $118 billion in 2022 as millions of people in the developing world come online, according to new research.
Jan 16, 2020 | China, E-commerce and E-retailing, UK
The decade ahead is one anticipated to be swept with technological disruption, as we are digitising every aspect of our day-to-day lives. The way we pay for things makes no exception. GlobalData, a leading data and analytics company has forecast which countries will most likely be the leaders in moving towards a truly cashless society.
Jan 16, 2020 | China
Asia-Pacific (APAC) will be the leading region in terms of 5G technology adoption with 1.14 billion subscribers, accounting for 65% of global 5G subscriptions by 2024, according to new research
Feb 27, 2019 | China, Mobile
Digital Knowledge Management platform Yext has teamed up with Baidu Map, Fliggy, CK Map, and PIRT to offer brands ways of reaching Chinese tourists in a region where Google fails to reach.
Jan 3, 2019 | China, Mobile
Apple has warned investors that its revenue over the crucial festive season will be lower than expected, blaming the US-China trade war for disappointing iPhone sales.
Dec 17, 2018 | China, Marketing through gaming
Recently, WeChat launched the WeChat Mini Games Creativity Incentives Program to encourage innovation on the platform, including recognizing highly creative games with a “Creativity-Certified” label, better revenue distribution plans, and initial user traffic.
Dec 14, 2018 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Russia, Search engine marketing, Social media, Twitter marketing, UK, USA, Viral and buyrals, WhatsApp
2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.
Nov 26, 2018 | China, E-commerce and E-retailing, Mobile
Mobile payment apps are quickly being adopted by millions of people worldwide and can indicate a country’s attitude toward technological advances, with 47% of people using mobile wallets, according new research.
Nov 14, 2018 | China
China is a key focus in two thirds (62%) of CMOs’ global marketing and advertising campaigns, with four out of five (80%) planning to increase investment in the market over the next year and a half, according to new research.
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