The year in review: The digital trends that shaped 2020

From the economic effects and catastrophic loss of life brought on by the pandemic to the growing climate emergency, 2020 was year many would want to forget. But beyond the tragedy and uncertainly there were many positive stories of unity against adversity – and the digital marketing sector was no different. We take a month-by-month look back at how advertisers and tech giants alike adapted to a year like no other.

New AI data protection rules: Transparency a difficult task for the ICO

The UK’s data protection watchdog the ICO has unveiled a new AI auditing framework designed to help ensure data protection compliance — warning that running personal data through such “opaque systems” comes with inherent risks. Marcus Grazette, Policy Lead at data privacy management firm Privitar looks at how the ICO’s guidance translates into practical action for companies?

SDL partners DRUID to power multilingual chatbot conversations

Intelligent language and content company SDL has entered into a technical partnership with DRUID, specialists in conversational AI, to launch multi-lingual virtual assistants for enterprise organizations that enable real-time communication through chatbots.

Publicis Sapient forms new AI lab

Publicis Sapient has announced a collaboration with Elder Research and Tquila to launch Publicis Sapient AI Labs (PS AI Labs).