With CSR being more important than ever before the two companies will be managing and amplifying end to end campaigns for brands, while simultaneously tackling social and environmental issues like carbon offsetting.
Additionally, 10% of the campaign spend can be pledged to a charity or non-profit.
Inskin Media and RT.M enhance existing creative with social impact messaging and calls to action that inspire audiences to act across desktop, mobile and tablet. They manage the full creative and amplification process, from concept to completion: compiling post-performance data from ad distribution partners, reconciling funds and transferring to charity partners, and producing an impact report that combines ad performance and impact insights and outlines how the campaign has made a tangible difference to society whilst meeting the brand’s ad performance goals.
They are offering a suite of advertising solutions with social and environmental impacts at their core, from creating new funding streams for charities and non-profits, to raising awareness of the UN’s Sustainable Development Goals, to carbon offsetting with validated carbon credits, all utilising existing ad budgets.
Gerson Barnett, Executive Director, Right Thing.Media comments: “We are thrilled to team up with Inskin to drive change within the media industry. We’re all about action, and our partnership with Inskin, an organisation which is equally dynamic and passionate about creating impact through advertising, will enable more brands to deliver effective high – social – impact campaigns with purpose at their core.”
Julia Burton Brown, Commercial Director, Inskin Media adds: “This really is a win/win. The benefits of adopting social impact advertising include improved sales performance, engagement, sentiment and brand perception. We already offer unique, independently verified predictive attention estimates on every campaign on desktop and smartphone. When combining this with social impact, the results can be phenomenal.”
Inskin and RT.M can work with any ad format, distributor, agency or media owner. Through its exclusive partnership with Givewith, RT.M has access to more than 500 programmes from over 100 vetted UK and International charities and non-profits, but can also work with brand’s existing charity partners, or carefully source and select new ones. Campaigns are inserted seamlessly into existing frameworks and delivered via a curated marketplace of premium publishers who subsidise impact.
Inskin Media partners with 260 publishers, works with over 1,000 blue-chip brand clients and delivers campaigns to more than 2,000 premium websites, globally.